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York County introduces new public information director and outlines five-part communications plan
Summary
York County on Oct. 14 introduced Lisa Wolfchason as its new director of public information. Wolfchason described a five‑part plan covering social media, internal/external/crisis communications, collaboration, branding and professional development, and sought council feedback and possible budget support for a branding initiative.
Lisa Wolfchason, the new director of public information for York County, introduced herself and presented a five‑part communications strategy to the York County Council at the Oct. 14 workshop.
Wolfchason said her communication philosophy centers on "open, collaborative, and authentic, and transparent communication," and outlined work streams she plans to develop with the existing public information team of Greg Suskin (public information manager) and Josh Stinder (multimedia specialist). The plan’s five buckets are social media, a strategic communications plan (internal, external and crisis), increased collaboration, a branding update, and professional development.
Why it matters: County officials said they want residents to receive accurate, timely information directly from county channels and to "get the good news to spread as fast as the bad." Council members repeatedly said that routine county work often goes unnoticed and that improving communications could increase public awareness of county services and accomplishments.
Wolfchason gave several specifics she proposes to pursue in the short…
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