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Monterey County approves $250,000 outreach plan to help eligible residents sign up for Medi‑Cal before January deadline
Summary
Board approved a $250,000 investment, funded from contingencies, to support community‑based organizations, training, and targeted media to assist residents — including indigenous and non‑citizen populations — with Medi‑Cal and CalFresh application assistance ahead of a January cutoff.
The Monterey County Board of Supervisors voted to approve a $250,000 outreach, education and application‑assistance program aimed at helping residents enroll in Medi‑Cal and related benefits ahead of a state deadline.
Social Services Director Roderick Franks and Health Department Director Elsa Jimenez presented a joint plan the board asked staff to develop two weeks earlier. Jimenez said the outreach targets residents who remain uninsured or whose eligibility may change under state and federal policy updates. "Staff's recommendation is for a proposal of an investment of $250,000 that would focus on specific outreach engagement, education, marketing and public application assistance," Jimenez said.
The proposed spending plan divides the $250,000 roughly into three parts: training and support for community‑based organizations (estimated…
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