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Developer outlines plan to restore Herring Hotel as full‑service downtown hotel; council to consider incentives later
Summary
Developers presented a detailed plan to restore the long‑vacant Herring Hotel into a 226‑room, full‑service boutique hotel with rooftop amenities and a restored ballroom. The city and developers discussed incentives, a proposed tax‑increment participation and tiers developer grant, and a timeline that would bring contract and ownership items back
A national team of historic‑rehabilitation developers and architects presented plans on Oct. 14 to restore Amarillo’s historic Herring Hotel into a high‑end, full‑service boutique hotel. The proposal calls for approximately 226 rooms, restored public ballrooms and meeting space, food‑and‑beverage venues including a rooftop bar and pool deck, and associated streetscape and façade improvements intended to catalyze additional downtown investment.
Why it matters: The Herring is one of the largest historic commercial buildings in downtown Amarillo and has been vacant for decades. Developers and architects said a successful rehabilitation would create a market‑rate, convention‑oriented hotel product that the city currently lacks, supporting nearby businesses and encouraging infill.
Details of the…
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