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Visit Duluth to administer $695,000 discretionary tourism‑tax pool; applicants will have to report visitor origin

5943526 · October 14, 2025
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Summary

Visit Duluth will administer the city’s $695,000 discretionary portion of the tourism tax under a five‑year service agreement beginning with the 2026 allocation cycle. Executive Director Haley Hedstrom said the organization will manage application review and awards and requires applicants to report visitor origin data.

Visit Duluth will take responsibility for administering the city’s discretionary tourism‑tax allocation beginning with the fiscal‑year 2026 cycle, the organization’s executive director told the Duluth City Council on Oct. 14.

What changed: Under a five‑year service agreement approved in March, Visit Duluth will manage the $695,000 discretionary pool’s application, review and award process; the council will retain final approval of total allocations by resolution.

Executive Director Haley Hedstrom said the change “simplifies the administration” and lets Visit Duluth align awards with the city’s broader tourism and marketing strategy. “This isn’t just a subsidy. It’s an investment engine,” she said.

Process and timeline: Hedstrom said the…

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