Cerritos highlights economic development web portal, business spotlight and social‑media outreach
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Summary
City staff described the city's economic development webpage, shopcerritos.com and expanded marketing efforts including a business spotlight program and videos to promote retail, the Auto Square and business services.
Community Development staff and the city’s marketing administrator described the city’s economic development web resources and marketing initiatives at the Oct. 14 Economic Development Commission meeting.
Miss Miranda, representing the Community Development Department, summarized the city’s online tools including an economic development web page, a GIS mapping tool, a community profile and an online business licensing portal (permits.cerritos.gov). Miranda referenced Cerritos Municipal Code section 5.04 requiring all businesses operating in Cerritos to obtain a valid city business license and noted direct links to permits and sign regulations on the web site.
Marketing administrator Glenn Arnotti described current promotional tactics and future ideas: event promotion, enhanced web pages to grow project visibility, digital newsletters, social‑media content, video testimonials and expanded ribbon‑cutting coverage. Arnotti played a promotional video that said in part, “When it comes to helping businesses grow, Cerritos is always there to help.” He also described shopcerritos.com, the city’s platform to highlight retail destinations — including the Cerritos Auto Square and Los Cerritos Center — and said staff is considering seasonal promotions and expanded business spotlight videos.
Miranda said the web page links to economic development partners including the Cerritos Regional Chamber of Commerce, the Los Angeles County Economic Development Corporation and the SELACO WDB. She also noted the Business Ombudsman program, a Business Retention and Expansion (BRE) program, and a site‑selection service that aim to help businesses navigate city and regional requirements.
Commissioners commended the videos and social content and suggested expanding recognition for prominent new businesses at commission meetings and ensuring city channels cross‑link to partners and SELACO. Staff asked commissions to advise which materials they want shared; Miranda offered to circulate the quarterly SELACO newsletter and invited commissioners to contact staff for tours and marketing participation.
Ending: Staff recommended the commission receive and file the report and said marketing initiatives will evolve with findings from the city’s economic development strategic plan.