Staff presents proposed 2026 special‑events calendar; council asks for expanded downtown programming and improved promotion

Parks and events staff presented a proposed special‑events calendar for 2026 on Oct. 14 and reviewed feedback from a month‑long resident survey. The presentation summarized survey results, committee reviews and recommended dates for recurring town events.

Caitlin, the town’s events coordinator, said the survey collected about 213 resident responses and noted residents value “strong sense of community, small‑town atmosphere and free, accessible local events.” Staff highlighted opportunities residents cited for improvement, including increased parking, better accessibility, more inclusive programming and enhanced communications and promotion.

Councilmembers generally supported keeping the calendar similar to the current year while growing flagship events. Members asked staff to explore additional downtown entertainment programming tied to the Prosper on Tap effort and to consider reviving or expanding concepts such as Coffee & Chrome and other downtown draws. Communications staff reported about 5,300 residents are signed up for the town’s resident update email list and said the town will continue to promote events through that channel and social media.

The calendar will return for final scheduling and production planning; council asked staff to coordinate with the Community Engagement Committee and Parks & Rec to refine logistics, parking and promotion strategies.