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Carson City staff present DataFi visitor estimates and marketing plans; staff caution data is directional
Summary
Marketing staff reviewed DataFi mobile device and credit‑card transaction estimates for September, described methodology adjustments and outlined a targeted marketing strategy including winter ad refreshes and outreach to Southern Nevada and golf markets.
Carson City Tourism Authority marketing staff presented September DataFi visitor and transaction estimates and described how the authority intends to use those directional metrics to refine outreach to out‑of‑state visitors and targeted audiences such as golfers.
Lede details and methodology caveats Marketing staff said they adjusted DataFi search parameters to exclude major through‑highways and to omit a ZIP code (which includes a big retailer and Costco) from visitor‑spending estimates to reduce cross‑county noise. Staff emphasized DataFi—s figures are device‑based estimates and are best used to track trends rather than to provide exact spending per person.
Key figure…
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