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Council approves $558,720 amendment for DVA marketing; committee declines blanket procurement authority for city manager
Summary
Sedona City Council approved a $558,720 amendment to the DVA marketing contract to fund winter and continued sustainability messaging, bringing the total contract to $1,565,720. Council debated but did not grant the city manager open authority to add future funds without council approval.
Sedona City Council on Oct. 14 approved Amendment No. 4 to the city’s professional services agreement with DVA (Dave Vengely & Associates) for marketing services, increasing fiscal year 2026 funding by up to $558,720 and raising the contract’s total not-to-exceed amount to $1,565,720.
The amendment funds two primary campaigns (winter and a summer follow-up) and the city’s ongoing sustainability messaging. Andrew Grossman, Sedona’s tourism manager, presented results from the summer campaign and the rationale for an expanded winter buy. Grossman reported attribution metrics and estimated economic…
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