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McAllen announces holiday parade lineup and celebrity guests, parade sponsorship confirmed
Summary
McAllen's holiday parade, sponsored by H-E-B and supported by Burt Ogden Auto Group, will feature celebrity guests, new balloons and appearances including SpongeBob SquarePants and former Dallas Cowboys players Leon Lett and Tony Hill, organizers said at recent events.
Organizers announced details for the McAllen holiday parade on the McAllen News Update program, naming H-E-B as sponsor and Burt Ogden Auto Group as a partner. The broadcast said the parade will include celebrity guests and new balloon additions.
The program listed guests and characters announced at recent events, including Julianne Hough (described on air as a ‘‘novella star’’), the Cavender Twins, McDonald's characters Grimace and the Hamburglar, and Garfield. A Sept. 9 press event at a new BMW store was also mentioned; organizers said SpongeBob SquarePants and former Dallas Cowboys players Leon Lett and Tony Hill will appear as part of this year’s "Christmas Across America" theme. The program said followers can track Santa on the parade social accounts and solve clues for a chance to win prizes.
The broadcast did not provide the parade date, route, or staging details on air. It did not list contact information for parade organizers beyond social media references.
