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Camp 4 team outlines 10‑month branding plan for Discover Moab
Summary
An integrated team led by Camp 4 presented a 10‑month public branding process for the Moab Office of Tourism on Oct. 14, describing community interviews, a brand identity timetable and a May campaign shoot; no formal action was taken.
Camp 4 account lead Steve Berry presented a 10‑month branding and campaign plan to the Moab Tourism Advisory Board at its Oct. 14 meeting, saying the work will run from immediate community research through a campaign launch next spring.
The plan, presented at the board’s regular meeting in Moab, will begin with local research and stakeholder interviews and proceed through brand development, creative production and a launch campaign. “We’ve been working on this since the RFP,” Steve Berry said during the presentation, describing a phased approach that the team expects to complete in roughly 10 months.
Board members and the Camp 4 team said the work will include a mix of on‑the‑ground “community immersion” (local intercepts and ethnographic interviews), 10 recorded one‑on‑one stakeholder interviews, and two small “porch‑light” community sessions in November.…
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