Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Chester County Intermediate Unit presents branding campaign to Octorara Area School District board
Summary
The Chester County Intermediate Unit (CCIU) presented a districtwide communications campaign to the Octorara Area School District Board of School Directors, including a mailer sent to nearly 5,900 households, a launch website with videos and social reels, and four core message themes for ongoing communications.
At a meeting of the Octorara Area School District Board of School Directors, the Chester County Intermediate Unit presented a branding and storytelling campaign intended to position Octorara as a destination district in Chester County.
The CCIU team said the campaign centers on four message areas — “always student-centered,” “not defined by a number,” “community connected from the start,” and “small district, big opportunities” — and uses print and digital formats to showcase student, staff and community voices. The CCIU presenters said the project included onsite video interviews, photographs and drone footage to highlight…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
