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Council approves $32,900 billboard contract for downtown Wixom campaign
Summary
The council approved a one-year advertising contract with Lamar of Westland to run a downtown Wixom billboard campaign at a total budgeted cost of $32,900, with campaign creative and timing to be developed by city committees and Lamar.
The Wixom City Council approved a one-year contract with Lamar of Westland, Michigan, for a downtown billboard advertising campaign at a total cost of $32,900, funded from the Economic Vitality account.
City officials said the Economic Vitality Committee and the Downtown Development Authority (DDA) want a billboard on the north side of I-96 between Beck and Wixom Road to draw more visitors into downtown. Lauren, representing the Economic Vitality/DDA team, told council the contract is structured as 13 payment cycles (four-week…
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