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Local business pitches "Miami Lakes Lotto" holiday card to boost small-business shopping
Summary
A Trellis Cottage owner presented a town-backed small-business promotion called the "Miami Lakes Lotto": a $2 collectible card listing 24 local businesses; completed rows earn entries into a jackpot drawn in January. The committee was asked to support promotion when the initiative launches.
A public commenter and local business owner outlined a private-sector initiative to drive holiday shopping to Miami Lakes called the "Miami Lakes Lotto." The program, developed with the Chamber, EDC and participating businesses, uses a $2 collectible card listing 24 local shops and restaurants. Customers earn sticker stamps when they visit participating businesses; each completed row counts as an entry into a jackpot that will be drawn at a January Chamber luncheon.
The presenter said most participant slots are filled and that campaign costs'ads, printing and influencer fees'are already covered by card sales and sponsors. She said proceeds would fund a jackpot proportional to sales (for example, 1,000 cards sold would generate a $2,000 jackpot) and that sponsors and the Chamber would oversee the drawing to avoid perceived favoritism. The presenter asked committee members to help promote the initiative when it becomes public on Nov. 7 and said participating businesses would receive marketing materials and signage.
Committee members discussed how businesses without retail goods (for example, service providers) might participate by offering a tour or accepting donations as the qualifying action. The presenter said she had influencers and videographers lined up and requested committee support for spreading the word locally.
The committee did not take formal action on the proposal during the meeting; the presentation was made during public comments and noted for awareness.
