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Council approves five-year contract extension for Visit Columbus; CEO outlines research-driven marketing plan
Summary
Columbus city council voted to extend the city's contract with its destination marketing organization for five years. Visit Columbus CEO Ashley (last name) told council the organization will invest in data tools, expanded sales and marketing staff and closer partnerships to grow visitor spending and hotel tax revenue.
Council voted on Oct. 14 to extend Columbus’ contract with Visit Columbus for another five years, approving the destination marketing organization’s role as the city’s official recipient of tourism-related hotel-motel tax proceeds.
Visit Columbus CEO Ashley (last name given in meeting) told the council the organization plans to shift from “status quo” marketing to a data- and research-driven approach, citing new analytics tools and a planned expansion of sales and marketing staff.
“We are not maintaini…
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