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Titusville council approves three-year economic-development marketing plan; city will host department site
Summary
Council approved a strategic marketing, public relations and communications plan developed by Marketing Alliance. The consultant said the work includes branding, a CivicPlus department site, targeted digital campaigns and industry-targeted outreach; he recommended roughly $80,000 annually after an initial year.
The Titusville City Council unanimously approved a three-year economic development marketing and communications strategy presented by Marketing Alliance.
Consultant David Petter told the council the product is a 55-page strategic plan covering branding, messaging, public relations and social media for the city’s economic development…
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