The League City Convention & Visitors Bureau advisory board approved a $10,000 hotel-occupancy-tax grant for the League City Proud organization’s Holiday in the Park, the board decided at its meeting on an unspecified date, voting 5 in favor with 1 abstention.

Holiday in the Park organizers told the board the three-day event, held the first weekend in December, draws large crowds and directly benefits local vendors and businesses. “Our object is to bring magic to Main Street,” presenter Christy Wright said during the board presentation, describing the event’s parades, vendor market and family activities.

The board’s approval sends funds from the HOT grant pool toward parade operations, vendor support and marketing. Board members discussed the event’s tourism impact; presenters said the police department estimated “easily 15,000 plus people out on the street” at last year’s event, and organizers said vendor spaces sold out in July. Organizers reported roughly 120 vendor booths, about 10–11 food trucks and four parades (including a children’s parade, a “Grama night” parade, an extraordinary-people parade and a pet parade).

Board members asked presenters to improve post-event tracking of out-of-area visitors and hotel room nights. Presenters said they will deploy an attendee/vendor survey and use an “event impact” analytics tool to estimate overnight room demand and visitor origins; the presenter said an event-impact summary estimated 108 room nights from last year’s weekend.

A board member moved to allocate $10,000 from the HOT grant fund to League City Proud; the motion was seconded and carried. The board tally reported five votes in favor and one abstention; no opposing votes were recorded. The meeting record shows one board member abstained because of an organizational role connected to the children’s parade; the transcript does not tie the abstention to a recorded roll-call name in the vote tally.

Why it matters: Holiday in the Park is one of League City’s largest annual community events, organizers said, and the board framed the HOT grant as a tourism-promotion investment intended to drive spending at local hotels, restaurants and shops during the holiday season.

Board directions and follow-up: Board members asked organizers to (1) provide a post-event vendor/hotel survey to better measure “heads and beds,” (2) share the event-impact calculator inputs and outputs the advisory staff will use for next year’s grant evaluations, and (3) document vendor origin and room-block usage in the post-event report.

The advisory board noted that $100,000 is available for HOT grant awards this fiscal year and that the board intends to preserve documentation tying HOT funds to measurable tourism results.

Votes at a glance: Motion — “Approve $10,000 HOT grant to League City Proud for Holiday in the Park.” Mover: not specified in transcript. Second: not specified in transcript. Outcome: approved. Tally: yes 5, abstain 1, no 0. Notes: abstention recorded for conflict related to the children’s parade; board directed organizers to supply post-event tracking and vendor surveys.