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Commission limits width of proposed digital sign on Market Street building to 11 feet 4 inches

October 15, 2025 | San Antonio, Bexar County, Texas


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Commission limits width of proposed digital sign on Market Street building to 11 feet 4 inches
The Historic and Design Review Commission approved an amended proposal from Outfront Media to install a digital display on a building at West Market after commissioners required a reduced maximum width and additional measured drawings.

Jason Prophet, representing Outfront Media, told the commission the company had revised the design after two Design Review Committee meetings and further field verification. "We are happy to partner with San Antonio and the Arts District," Prophet said during the presentation.

Commissioners pressed the applicant on how the sign would relate to existing architectural elements, particularly the belt courses and vertical panels on the façade. Commissioner Cervantes asked whether the cabinet could be reduced to align with the building’s vertical joints; the applicant said structural attachment needs required the sign to be within a narrow width range. The applicant agreed to reduce the face to 11 feet 4 inches (the next available module) and to submit a true elevation drawing with measured dimensions.

The amended motion — approving the sign with the same height presented and a maximum width of 11 feet 4 inches for the LED portion — passed on a roll call after debate. Votes recorded in favor included Mammon, Galloway, Guevara, Givada, Grupe, Holland, Fetzer and Gibbs; Commissioners Garcia and Cervantes voted no. The commission also asked staff to verify the final drawings and the alignment with the building’s cornice and mullions.

The applicant’s design team emphasized efforts to protect visibility of the cornice and belt courses, including angling cladding to reveal the cornice and reducing the width of side cladding. Javier Gonzalez of GRG Architecture said the team "listened" and had reduced the design in response to feedback.

Votes at a glance: Approved as amended (7–2). Yes: Mammon, Galloway, Guevara, Givada, Grupe, Holland, Fetzer, Gibbs. No: Garcia, Cervantes.

The commission’s action is conceptual and subject to final staff verification of the elevation and details before the Office of Historic Preservation issues the certificate of appropriateness.

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Scribe from Workplace AI
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