Noble Consulting presented the Downtown Estacada Commission with the Christmas Tree USA logo and a regional holiday marketing plan on June 2. The commission discussed design similarity concerns, anniversary treatment and a broader promotional campaign to bring tree-farm visitors into downtown Estacada.

Consultants Stan Pulliam and Mackenzie Pulliam introduced the logo and explained the firm’s prior campaign performance: “I think we generated, I think it's, like, 400,000 impressions,” Stan Pulliam said, describing the previous year’s digital and static advertising reach. The consultants noted feedback that the logo’s color and style resemble other tree-farm branding in the area.

Key marketing proposals
- Use a landing page with a map of local Christmas tree farms and a QR code printed on flyers delivered to the farms so visitors can find downtown businesses and offers.
- Coordinate with the Estacada Chamber (staff contact Connie Redmond was identified) to request participating downtown businesses submit offers (for example, discounts or “show proof of purchase” coupons) that would appear on the landing page.
- Consider branded merchandise (stickers, swag) for distribution at events and tree farms; one prior print order of 300 stickers cost approximately $250, according to staff.

Logo concerns and anniversary language
The commission debated whether to change the logo because some residents thought it looked similar to another local tree-farm logo. Noble Consulting said the firm could modify the design; commissioners suggested small changes such as adding a star or adjusting the “Established” date.

Commissioners briefly discussed whether to highlight Estacada’s 120th anniversary in the logo. Several members said the commission is not staging a large anniversary program this year and cautioned that promoting a 120th celebration without planned events could confuse the public. One commissioner suggested mentioning the anniversary lightly in promotional materials rather than incorporating it prominently into the logo.

Coordination and next steps
Noble Consulting and staff will: (1) provide final logo options that include minor tweaks (for example, a small star or text revision) and (2) reach out to the chamber to collect business offers for the landing page and QR code. Staff will update the downtown business map used for flyers to reflect open businesses before distribution.

Quotes
- “We can certainly change it. It is not the end of the world,” said Stan Pulliam, noting existing “brand recognition” in prior assets.
- “I think it should be mentioned, but without too much highlight,” Commissioner Julie Colton said of the 120th anniversary, urging care so the public is not confused.

Ending
The commission welcomed the marketing approach and asked Noble Consulting and staff to return with refined logo options and a plan to coordinate offers with the chamber and downtown businesses.