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Placer Valley Tourism reports record livestock auction sales, steady fair attendance; Robb'Len Center anchors sports tourism
Summary
Placer Valley Tourism presented a year-end update on At the Grounds: the county fair achieved third-highest attendance under current management, livestock auction receipts remain strong, the 160,000-square-foot Robb Len Center hosts large sporting events that generate hotel room nights, and staff continue efforts to grow midweek business.
Placer Valley Tourism reported to the Placer County Board of Supervisors on Oct. 14 that the county's fairgrounds operations have continued to expand since PVT assumed management in 2017, with strong livestock-auction sales, awards for the fair's branding and growing use of the Robb Len Center for sports and midweek events.
Key points from the update: PVT said the 2025 Placer County Fair, despite high heat that suppressed some attendance, was its third-largest since PVT took over…
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