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Seaside tourism staff outlines TV ad buys, visitor-guide distribution and rising web traffic
Summary
Tourism staff reported TV ad schedules in Portland and Seattle, strong web and email metrics, and distribution numbers for visitor guides as part of the committee’s marketing update.
Tourism staff told the Seaside Tourism Advisory Committee about a fall advertising push across Portland and Seattle broadcast markets, recent visitor-guide distribution numbers, and year-over-year website and email growth.
Staff described negotiated TV schedules secured through a public-relations partner: a mix of 60‑second, 15‑second and 5‑second spots on Portland and Seattle broadcast affiliates (examples cited included KGW, KPTV/FOX 12 and a Seattle NBC affiliate). Staff said the…
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