Betty Reeves, a market staff member at the Ellington Farmers Market in Ellington, Connecticut, said the market doubles Supplemental Nutrition Assistance Program (SNAP) benefit redemptions and Farmers Market Nutrition Program (FMNP) vouchers to make fresh food more accessible. "Every week, we double SNAP and Farmers Market nutrition program vouchers," Reeves said.
The program allows shoppers to bring EBT cards, the Soli Market app or FMNP cards to the market booth; Reeves said the market will double SNAP amounts up to $40 per transaction and match the full value of FMNP vouchers. Reeves described the program as the market's primary food‑insecurity effort and said it aims to help local farmers reach a broader set of customers.
The market operates outdoors at Market Park (72 Maple Street). Reeves said the market runs Saturdays from May through October from 9 a.m. to noon and that organizers plan a winter market at Ellington High School beginning the last Saturday in November (date not specified). "We're gonna be running every Saturday. Every year, we run every Saturday, May through October, 9 to noon at 72 Maple Street," she said.
First Selectman Laurie Spielman discussed recent park work and future upgrades. "We reseated everything. We put irrigation, new benches, revamped the whole park," Spielman said, adding that the town renamed and reconfigured the space as Market Park and plans to build outdoor pavilions so the market can operate rain or shine.
Market staff and volunteers framed the SNAP‑doubling program as part of a twofold mission: improving food access for lower‑income residents and supporting local farmers and small businesses by increasing consumer participation at the market. Reeves said organizers also run free live music and encourage attendance regardless of purchase.
No formal municipal vote or ordinance related to the market was recorded in the interview transcript. The statements in this article come from market staff and elected town officials speaking at the market during interviews; organizers gave operational details and schedule information but did not record formal board action or identify implementation deadlines for pavilion construction.
Looking ahead, the market's access program will continue through the open‑air season and organizers said winter market dates will be posted when finalized.