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Planning Commission approves conditional use permit for Planet Fitness at 3203 N. Mayfair Rd.

October 13, 2025 | Wauwatosa City, Milwaukee County, Wisconsin


This article was created by AI summarizing key points discussed. AI makes mistakes, so for full details and context, please refer to the video of the full meeting. Please report any errors so we can fix them. Report an error »

Planning Commission approves conditional use permit for Planet Fitness at 3203 N. Mayfair Rd.
The Wauwatosa City Planning Commission on an uncontested vote approved a conditional use permit to allow a Planet Fitness health club at 3203 North Mayfair Road.

City staff said the proposed Planet Fitness would occupy approximately 21,200 square feet in the north end of the existing building and would operate 24 hours a day, seven days a week. Staff told the commission a public hearing on the item at the Sept. 30 Common Council meeting drew no speakers in opposition.

The applicant representatives identified themselves as Mason Goodwin and Luke Schwartz of the operator group coordinating with PB2 Architecture. Goodwin said the operator (Black Duck Partners) runs multiple Planet Fitness locations in Wisconsin and other states and that this site would be another location in the Greater Milwaukee market.

Commissioners did not ask substantive questions about the proposal. After staff presentation, the commission chair moved approval; no public opposition was recorded during the hearing and the commission voted to approve the conditional use permit. The commission noted the matter will be scheduled for a Common Council public hearing on Oct. 28.

No conditions or modifications to the staff recommendation were recorded in the transcript. The commission’s vote was recorded verbally as unanimous; the transcript does not list individual roll-call votes or a numeric tally.

The proposal would reuse a portion of the building previously occupied by a large retail tenant; staff and applicants described the Planet Fitness space as occupying the north end of the existing structure rather than the entire building.

The commission took no further action on related zoning text changes or off-street parking requirements in connection with this item. The application materials and staff report were the primary documents referenced during discussion.

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Scribe from Workplace AI
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