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Go Lake Havasu reports tourism growth, marketing wins and plans for expanded event promotion
Summary
At the Oct. 14 Lake Havasu City Council meeting Go Lake Havasu presented an annual update citing near-$4.2 million in TPT-generated revenue, a $1.6 million operating allocation, visitor demographic data, earned-media recognition and plans to expand event sponsorship and digital marketing.
Go Lake Havasu delivered its annual update to the Lake Havasu City Council on Oct. 14, reporting summer-quarter visitor metrics, marketing results and planned event and technology investments funded by the city’s transaction privilege tax (TPT) allocation.
Sean Buckley, speaking "on behalf of Go Lake Havasu," described the organization as the city’s tourism-marketing division funded by TPT revenue and operating as a nonprofit. He told council that Go Lake Havasu’s fiscal-year-end figures showed roughly $4.2 million in TPT revenue generated for the destination and that the organization is allocated about $1.6 million for operating and capital this fiscal year.
Why it matters: Tourism-generated TPT funds support local events, the visitor center and marketing intended to draw visitors whose spending contributes to local businesses and sales-tax collections. Buckley said the organization tracks visitor demographics and spending to target markets and to explain residents’ contribution…
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