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Convention and Visitors Bureau reports visitor marketing progress, digital initiatives and staffing increase
Summary
Corey Humes of the Kosciusko County Convention & Visitors Bureau updated the council on marketing, visitor-guide distribution, a digital passport program and a county sign funded with ARPA support; he said the bureau added a fourth staff member and continues outreach to promote tourism and economic development.
Corey Humes, representing the Kosciusko County Convention & Visitors Bureau (CVB), briefed the council on the bureau’s recent marketing and outreach work, distribution of an annual visitor guide and a digital initiative aimed at encouraging visits to county attractions.
Humes said the CVB prints about 50,000 copies of its annual visitor guide and distributes them throughout Indiana and the region. He said the bureau’s outreach highlights outdoor recreation, arts and culture, dining and shopping and supports the county’s hospitality jobs and economic activity; he cited a 2022 travel-impact figure discussed in the presentation indicating travel supported jobs in the county and region.
The CVB has developed a set of "digital passports" — interactive online guides that encourage visits to grouped attractions — and has launched a waterways passport aimed at drawing visitors to public lake and river access points. Humes also noted a new mural inside the county visitor center and said the CVB had rebranded with permission from founding partners; the presenter credited partners including the Kosciusko County Economic Development Corporation, Kosciusko Chamber and a local lakes-and-streams center for the rebranding work.
Humes thanked the council for ARPA funding that helped pay for a county digital sign; he said the sign has reached more than one million potential viewers. He also told the council the CVB has expanded to a four-person team from 3.5 positions and continues to promote the county to support visitation and local economic activity.
The council did not take formal action on the update; members complimented the sign and the visitor guide.
Clarifying details: - Visitor guide print run: approximately 50,000 copies (source_speaker: Corey Humes). - Digital passport program: seven passports in total; newest focused on waterways and public lake/river access (source_speaker: Corey Humes). - Staffing: CVB staff increased to four full positions from three and a half (source_speaker: Corey Humes).
