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Community leaders urge $150,000 for Milwaukee Market Match to keep fresh food affordable
Summary
Market organizers, the American Heart Association and a pediatric cardiologist asked the Committee on Finance to prioritize $150,000 in county funding to continue the Milwaukee Market Match program that doubles SNAP/EBT purchasing power at farmers markets.
Members of the public urged the Milwaukee County Committee on Finance to prioritize $150,000 in county funding to continue the Milwaukee Market Match program, saying the program increases access to fresh produce for low-income residents and provides income for local farmers.
The program was described during public comment by Carrie Hoy, who said she manages the Brown Deer Farmers Market and that the market "averag[es] over a thousand people" with "extremely high EBT and SNAP usage." Hoy said the match program lets customers "take out money" from EBT and have it doubled so they can "buy fresh fruit and vegetables,"…
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