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DID and NexMark Outline Black Friday Campaign, Light Up the Night and a New Downtown Guide; Board Asks for Map Mockups
Summary
NexMark presented plans for a free Black Friday ‘shopping bag’ promotion on Nov. 28, an expanded Light Up the Night holiday event with media sponsorship, and a printable/digital downtown guide. The board asked NexMark to produce map mockups (including a Delray-style version) and for staff to pursue merchant and sponsor participation.
NexMark representatives Travis Cornwell and JT Grono presented three marketing initiatives to the Downtown Improvement District on May 6: a Black Friday merchant promotion, the annual Light Up the Night holiday activation, and a new downtown map/guide.
Black Friday: Cornwell said the Black Friday campaign “is rolling” from Oct. 1 through Nov. 28, the planned event date, which will include a DJ, a free shopping bag distributed at an event hub near the market, merchant deals, a merchant sign-up form on the DID website, a raffle for shoppers and cross-promotion with the…
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