City of Casper parks and recreation staff reported higher membership sales, increased revenue and a jump in scholarship contributions following a restructure of passes and a marketing campaign called "Remix Your Rec."

Nick Whipps, interim parks and recreation public facilities director, told council the program lets customers customize which facilities and family members are covered and added a monthly membership option. Staff compared June 1–Aug. 1 data year over year and said new membership sales rose from 515 (June–Aug. 2024) to roughly 815 in the same 2025 period, an increase of about 300 new memberships.

Revenue in the June–Aug. period increased from just under $25,000 last year to just under $31,000 this year. Scholarship contributions routed through the nonprofit Community Recreation Foundation rose from just over $2,000 to slightly more than $6,000 in the same comparison window.

Whipps said the monthly option and targeted marketing — including social media, billboards and city news produced with Yonder Marketing and the city's community engagement team — are expected to improve retention compared with multi-month summer passes used only seasonally. Staff said they anticipate a steadier revenue stream because monthly memberships are cheaper and more likely to be maintained, especially with expanded scholarship eligibility for all ages.

Council members congratulated staff and noted the Rec Center also received a planning grant from the Community Health Trust for "third spaces" for youth. Staff said they are close to or exceeding pre-COVID membership numbers but will continue monitoring trends and retention over a longer period.

No formal action was taken; the presentation was information only.