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'Remix Your Rec' campaign increases memberships and scholarship funding, city staff say
Summary
City parks and recreation staff reported a substantial rise in new memberships and revenue after launching the 'Remix Your Rec' pass restructuring and marketing campaign; scholarship contributions also increased through the Community Recreation Foundation.
City of Casper parks and recreation staff reported higher membership sales, increased revenue and a jump in scholarship contributions following a restructure of passes and a marketing campaign called "Remix Your Rec."
Nick Whipps, interim parks and recreation public facilities director, told council the program lets customers customize which facilities and family members are covered and added a monthly membership option. Staff…
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