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Council adopts commercial-corridor incentive programs: impact-fee credits and facade rebates
Summary
Roseville adopted two programs to spur redevelopment along three commercial corridors: a development impact fee credit program (projects may receive up to $500,000 in city-controlled fee credits) and a facade/frontage rebate (up to $20,000 per property), funded from the corridors implementation budget.
The Roseville City Council on Oct. 15 approved two incentive programs intended to catalyze redevelopment in the city’s three commercial corridor specific-plan areas: a Development Impact Fee Credit Program and a Facade and Frontage Improvement Rebate Program.
Gina McCall, the city’s economic development analyst, told the council the Development Impact Fee Credit Program is aimed at larger catalyst projects that align with the specific plans; qualifying projects may be eligible for up to $500,000 in credits applied to city-controlled impact fees. McCall said the Facade and Frontage Improvement Rebate Program is patterned after a downtown program and would reimburse eligible property or business owners for up to $20,000 in materials and permit fees for exterior improvements consistent with the corridor design guidelines.
Staff presented two supporting studies: a residential economic study that concluded multifamily housing is unlikely to occur in the corridors in the next 10 to 15 years without incentives because of high land and construction costs and other barriers, and a retail market study that identified retail leakage outside a five-mile radius and growth potential for restaurants, estimating a potential $113 million increase in local restaurant spending by 2029.
City staff proposed using approximately $1,000,000 of remaining commercial corridors project budget to seed the two programs and said the bulk of available funds would be targeted to the impact-fee credit program. Staff also outlined complementary measures: predesigned site plans, targeted marketing to property owners and developers, utility rebates from Roseville Electric, traffic-fee analysis underway, prioritized affordable housing funding for corridor projects and planned sewer and water improvements.
Council members asked about priority locations, discussions with property owners (noting some parcels have out-of-area owners), traffic and streetscape needs, and the possibility of seeking additional funding if initial allocations are exhausted. Staff said they expect to open applications in early 2026 and would continue outreach to property owners and developers.
The council adopted Resolutions No. 25-333 (Development Impact Fee Credit Program) and No. 25-334 (Facade and Frontage Improvement Rebate Program) by a unanimous 5-0 vote.
