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Council approves $5,000 for countywide 'Choose Humboldt' shop‑local program and digital passport app
Summary
The council approved an MOU and a $5,000 contribution to Humboldt Made’s Choose Humboldt campaign, a countywide shop‑local effort using a VibeMap digital passport app, storytelling and market activations to support small businesses through an 18‑month campaign.
The Arcadia City Council approved a memorandum of understanding and a $5,000 contribution to support Humboldt Made’s Choose Humboldt shop‑local campaign scheduled for fall 2025 through spring 2027.
Program and presenters: Rosa Dixon, executive director of Humboldt Made, and Charlene Cook, marketing director and project lead, presented the program. They said the countywide initiative builds on a COVID‑era Shop Local effort and will use a refreshed brand, curated storytelling, a county‑wide digital passport on the VibeMap platform and in‑store…
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