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Paradise marketing report: social and search metrics strong; TDC website and events calendar to be updated
Summary
Paradise, the TDC marketing partner, presented July and year‑to‑date metrics showing millions of impressions, high video completion rates and favorable click costs; the TDC website and event calendar are under redesign and will be unveiled at the next meeting.
Paradise, the Columbia County TDC’s marketing partner, presented year‑to‑date digital marketing metrics and a July update, and staff reported the TDC website and events calendar are under reconstruction with a planned reveal at the next meeting in September.
Hailey Kendi of Paradise led the presentation. She reported year‑to‑date impressions of just under 7 million, about 113,000 clicks and an average click‑through rate (CTR) of 1.63% across platforms from December through July. She said a top Google ad had about 250,000…
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