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Airport operations staff urges incentives and partnerships to expand Laredo air service
Summary
Manuel de Luna Jr., operations manager at Laredo International Airport, presented a practicum recommending targeted incentives, partner marketing and facility improvements to attract airlines and expand routes; the presentation drew panel feedback about research design, sample size and next steps.
Manuel de Luna Jr., operations manager for Laredo International Airport (LRD), presented a CPM practicum recommending a coordinated strategy of incentives, collaborative marketing and service improvements to attract and sustain additional airline service.
De Luna said LRD is strategically positioned near the U.S.'Mexico border and supports cross-border business and trade demand. He summarized five themes from his research: strategic airline partnerships and network…
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