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Convention & Visitors Bureau to add QR collateral, hotel outreach after small hotel survey
Summary
Juan Vasquez, assistant director of the Laredo Convention and Visitors Bureau, presented survey findings from local hotels and recommended QR-enabled pull-ups, table tents and a website revamp to boost visitor awareness; management-level funding requests for printed/digital collateral were proposed for next fiscal year.
Juan Vasquez, assistant director of the Laredo Convention and Visitors Bureau, presented a practicum that surveyed local hotel general managers and sales directors about visitors' informational needs and recommended stepped marketing investments to increase visitor engagement and spending.
Vasquez said the bureau's survey was limited in size but targeted hotel staff with direct contact with visitors. "Our participants were the general managers, director sales, and we have the results, and our findings of our data insights," he said. Respondents reported that…
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