Town of Front Royal and Warren County members of the joint liaison committee agreed Tuesday to explore renewing a shared tourism program after both jurisdictions had operated separate tourism efforts since mid-2023.

The town’s presentation summarized the agencies’ history: the town ran the Front Royal–Warren County Visitor Center on Main Street from 1993 and the two localities created a joint tourism advisory committee in 2017 after the county adopted an increased transient occupancy tax in 2017. That collaboration was replaced after an RFP and contract awarded to a private operator; the town later withdrew and by July 1, 2023 each locality had resumed separate tourism operations, producing duplicate websites, social accounts and budgets while maintaining a single visitor center.

Committee members said that, in principle, they support renewed collaboration and that the practical details remain the main hurdle. Mayor (Town) and Councilman Josh Ingram said town staff and the county administrator should produce concrete “mini proposals” — short, one‑page ideas — outlining possible cooperation models. Lizzie Lewis, the town’s community development director and visitor center manager, was identified as a key staff contact to share operational experience from the visitor center.

Several supervisors and council members noted the business community’s frequent inability to distinguish town and county boundaries and argued that joint marketing could reduce duplicated spending and improve economic development outcomes. Supervisors said the county’s revenue contributions and human resources would need to be included when evaluating cooperation models.

The committee agreed on a short timeline: representatives on both sides will solicit and circulate short proposals and come back to the liaison group in roughly four weeks or at the next liaison meeting with concrete options for how the two jurisdictions might share marketing, staff time or capital expenses.

No formal agreement or new contract was approved at the meeting; committee members said any proposal would return to each governing body for decisions.