The Lake Tahoe Visitors Authority (LTVA) delivered its FY2025 annual report to the Douglas County Board of Commissioners, summarizing marketing, visitation and partnership results and outlining tourism‑management and stewardship work on the South Shore.

Report highlights: Carol Chaplin, president and CEO, said Douglas County contributed $661,000 (a portion of transient occupancy tax) to the LTVA budget; LTVA’s net media spend was reported at roughly $3.0 million with web sessions up about 14% year over year and lodging referrals up approximately 18% year over year. LTVA reported social‑media growth (Instagram and Facebook) and media placements in national outlets. The authority said its campaigns generated hundreds of thousands of partner referrals and millions of impressions.

Event-center, meetings and shoulder-season questions: Commissioners focused their questions on how the Tahoe Blue Event Center and its programming affect room nights and local revenues — particularly in the shoulder seasons the county has sought to grow. Chaplin said the LTVA promotes the event center as an asset in a broader destination marketing program and that leveraging joint promotion with the Tahoe Douglas Visitors Authority and the South Lake Tahoe Tourism Improvement District produces overall growth in lodging demand. LTVA staff said they can provide monthly lodging metrics and work with county finance to explore sales‑ and gaming‑revenue links but cautioned that some tax data are handled at the state level and may not be immediately available locally.

Stewardship and crowd management: Chaplin discussed stewardship campaigns — “Awe and then some” brand messaging and July 4 peak‑demand mitigation with the Destination Stewardship Council — and said LTVA invests in regional air service marketing and other programs designed to shift visitation to off‑peak periods. Commissioners asked about capacity, shore‑line pressures for holidays and the upcoming U.S. semiquincentennial July 4, 2026; LTVA said it is coordinating with state and basin partners on planning.

Partner services and economic metrics: LTVA reported Explor Tahoe visitor-center visits and a partner portal used by local businesses, plus a series of ‘makers’ and FAM tours sold to meeting planners. The authority said it had sourced thousands of room nights through trade shows and partnership work and continues to evaluate the event center’s economic return with partners including Tahoe Douglas Visitors Authority and county finance staff.

Ending: Commissioners asked for follow-up materials including monthly TOT and room-night data where possible, additional analysis of shoulder‑season metrics and continued coordination on July 4 planning; LTVA agreed to provide monthly reports to the county and to explore data-sharing for follow-up.