Arlington ISD plans to roll out a unified customer‑service tool called Let’s Talk to centralize parent and community inquiries and reduce duplicate requests, district staff told trustees Oct. 16.

District leaders said they piloted the K12 Insight platform over the summer in transportation and registration and plan a wider district launch Dec. 1. The platform is designed to route inquiries to the correct district owner, provide automated answers via a chatbot loaded with district resources, support multilingual responses, and give managers metrics on response speed and customer satisfaction.

A district communications staff member said the summer registration pilot returned 1,046 dialogues with an average resolution time of 0.4 days and a customer‑service score of 7.6 out of 10; subsequent months showed improvement in that score. The staff member said the tool also let staff attach student records to dialogues so staff do not have to ask parents for routine identifying information during an exchange.

Why it matters: Trustees and staff said the platform reduces redundant contacts and limits the need for parents to email multiple district offices. Trustees also asked about ownership and sustainability; the district said web services team member Greg Stone has been the internal lead on implementation and that communications and technology will jointly manage the product while senior staff track service metrics.

How it will be used: Staff described common scenarios — lost items on buses, registration trouble, and multilingual support — that the chatbot and routed dialogues will handle. The district plans training for district staff in November and a staged public communications plan led by the communications office. Staff emphasized ongoing maintenance: the chatbot and knowledge base will be updated based on recurring unanswered questions and feedback.

No formal vote was required. District staff said the initial pilot reduced summer inbox volume for transportation and provided near‑real‑time data the leadership team can use to target service improvements.