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Anacortes Chamber outlines targeted tourism marketing; reports strong digital reach and persona strategy
Summary
The Anacortes Chamber of Commerce presented results from lodging-tax funded marketing and outlined a persona-driven advertising plan for 2025–26, reporting high video completion rates, retargeting capability and renewed focus on nearby markets including British Columbia and Denver.
Jessica Kaiser, president and CEO of the Anacortes Chamber of Commerce, and Chance Newman of Last Chance Productions presented the Chamber’s tourism marketing results and the 2025–26 strategy to the Anacortes City Council on Aug. 25, 2025.
The presentation, paid largely with lodging-tax funds recommended by the Lodging Tax Advisory Committee, laid out where ads ran, how many people they reached, and how the Chamber plans to use visitor “personas” to target advertising more efficiently.
Why it matters: Tourism spending generates lodging and dining revenue that supports downtown businesses and the city’s lodging-tax-funded programs. The Chamber told council it is using data and targeted digital tools to try to increase return on that investment while smoothing seasonal demand.
Newman described…
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