Port Richey’s council and staff reviewed candidate branding/wayfinding logos and conceptual Waterfront Park designs presented by consultants and the city’s planning team. The group narrowed initial options and directed staff to pursue public input and design refinements.

Why it matters: Branding, wayfinding and the Waterfront Park master plan will shape public-facing signage, park features, and a long-term vision for waterfront redevelopment; the council’s choices will influence capital priorities and CRA investment decisions.

What happened
- Staff and CRA advisors identified a shortlist of conceptual park designs and branding options from the consultant KMA. The shortlist included concepts numbered 1, 3, 7 and 10 in the consultant materials; council members asked for additional iteration and simplification to produce signage that is readable at a glance and cost-effective to produce and maintain.
- Council members discussed monument-style, eye-level signage and a simple, memorable logo suitable for signs, shirts and wayfinding. Some members cautioned that more complex, highly detailed artwork could be costly to manufacture and maintain as long-term wayfinding elements.
- Staff said the designs will be taken back to the CRA committee, and the consultants will be asked to prepare revised options and a public-outreach plan. The council asked that a public meeting be scheduled at Waterfront Park to solicit resident input before final selection of a brand and park plan.

Next steps: Staff will coordinate the revision of concepts with KMA, schedule community input sessions (the CRA committee will be asked to assist), and return to council with refined sign/brand options and a recommended approach to implementing the Waterfront Park master plan.