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Cedar Park staff reviews year of branding, jobs and spaceport partnership
Summary
Economic development staff presented a year-end report highlighting a rebrand and new website, an innovation fund, a Central Texas spaceport corporation, national media exposure and multiple company relocations and expansions that produced several hundred jobs.
Economic development staff for the City of Cedar Park delivered a year-end report at the board meeting, outlining marketing and business recruitment accomplishments, new initiatives and several company announcements the city credits with helping create hundreds of jobs.
Staff said Cedar Park launched a new logo and website this fiscal year after market research showed limited outside awareness of the city. The presentation said the redesign — including a Texas-shaped element in the logo and a bolder green color palette — has improved the city’s external marketing and led to measurable increases in website traffic and referral leads.
The report…
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