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Consultant presents 20 recommendations to develop Oro Valley leisure-travel strategy
Summary
A consultant delivered a draft leisure travel destination management plan with 20 recommendations and five large "big ideas" — including a performing arts venue, indoor recreation center, Tohono Chul expansion, a Steampunk Ranch market hall and a resident-led festival — and proposed two governance models for tourism leadership.
Oro Valley — Consultants for the Town of Oro Valley presented a draft leisure travel destination management plan on Oct. 20 that lists 20 recommended actions to grow tourism while prioritizing resident quality of life and offered five longer-term "big ideas" for further study.
"The objective of this project is to define a clear vision for your future," said Richard Cutting Miller, vice president of tourism strategy for Convention Sports Leisure International, who led the presentation to the Tourism Advisory Commission. He said research for the plan included stakeholder interviews, surveys of residents and prior visitors, and a familiarization tour of local assets.
The recommendations range from short-term, low-cost items —…
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