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Tourism committee reviews marketing videos, plans seasonal reels and readies $100,000 MPP grant application
Summary
Committee members offered detailed edits to a series of promotional videos, approved a seasonal video production plan, and confirmed LaSalle County will be the applicant on an MPP matching grant of $100,000 for FY2026 advertising.
The LaSalle County Tourism Committee spent the bulk of its Oct. 17, 2025 meeting reviewing draft promotional videos, approving a plan for seasonal short-form reels, and discussing an MPP (Matching Promotional Partnership) grant application that LaSalle County will submit to support next year’s advertising.
Kate, representing the Heritage Corridor marketing effort, told the committee that LaSalle County will apply for an MPP grant for fiscal year 2026 and that the county plans to request $100,000 in advertising funds; the state would match half of the requested amount if the application is approved. Kate said the funds would be used for creative work, video management and design, digital/TV placements via Effect TV (Comcast) and a print placement in Midwest Living. The committee confirmed the MPP application deadline is Nov. 3, 2025, and that FY26 funds must be used…
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