Sherry Anderson, the district communications lead, presented a first‑year communications strategy to the Cache County School District Board on Oct. 2 that emphasizes digital outreach, website accessibility and internal supports.

Anderson said the district’s communications goals this year include making the website secure, accessible and searchable (including ADA compliance and search engine optimization), updating communications policies to integrate digital practices, and expanding staff tools and training. “If it doesn’t fall into these categories, then we need to reevaluate what we’re doing,” Anderson said while outlining core values such as student focus, transparency and trust.

She described staffing and workload: a primary social media coordinator (Carrie Phillips), two part‑time interns and herself; the team is responsible for social content, responses to public forms and web support for schools. Anderson said the district migrated over 10,000 pages to a new website platform and that many pages remain in PDF format, which prevents screen‑reader access and in‑platform translation. “It’s probably into the thousands [of PDFs],” Anderson said when asked about the number of PDF pages; she said removing or reformatting those pages is a major accessibility task.

The plan includes four social media campaigns, participation in a statewide attendance campaign, a “favorite thing about school today” video series, and a board‑and-administration visibility campaign to increase trust. Anderson said the team will purchase updated video equipment and leverage student internships to produce content.

Anderson also said the district will implement communication standards (professional, inclusive, student-focused language), translation tools, analytics tracking, and crisis templates to speed response. Board members asked about staffing and whether schools have site editors; Anderson said trained website editors are in each school and an online request form helps route support to the communications team.

The presentation noted legal and compliance drivers including ADA accessibility requirements and FERPA obligations; Anderson said a compliance representative advised the district to stop adding new PDFs to the site and to prioritize remediation of existing PDF content as progress is made.

No formal board vote was taken; the item was a departmental plan and informational update.