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South Pasadena commission flags branding on proposed Giddy Ostrich murals, offers options
Summary
A proposed mural of repeated ostrich logos for a new Meridian Avenue microbrewery raised branding concerns at a Sept. 29 South Pasadena Public Art Commission meeting; commissioners advised the applicant to present more original artwork or pay a 1.5% in-lieu fee.
The South Pasadena Public Art Commission on Sept. 29 reviewed a preliminary public-art submittal for a proposed microbrewery at 09:15 and 09:21 Meridian Avenue and advised the applicant to revise a proposed repeated-ostrich design that several commissioners said looked like commercial branding.
Tatiana Marin, staff presenter, told commissioners the project site is in the downtown specific plan and that the commercial remodeling valuation exceeds the municipal threshold that triggers public art requirements. Marin said the presentation was the required preliminary review under the South Pasadena municipal public art program.
Commissioners pressed the applicant on whether the artwork shown in the packet was a placeholder or final. Commissioner Seal said, “what I’m seeing here feels like it’s…
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