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Tricentennial committee finalizes Heritage Day staffing, tent and merchandise plans; seeks website and mailing tools
Summary
Committee members reviewed Heritage Day logistics — tent, tables, T-shirts, merchandise, raffle items and staffing — and discussed marketing materials and a dedicated tricentennial website with email signup and Bloomerang integration.
The Tricentennial Committee on Oct. 8 finalized plans for its Heritage Day presence and moved to coordinate marketing materials, volunteer shifts and raffle merchandise while limiting new spending because of uncertain weather.
Committee members confirmed a 10-by-20 tent shared with the Friends of Southborough 300 and assigned table and staffing responsibilities for the town's Heritage Day vendor event. The committee will bring T-shirts, raffle gift cards, bricks for sale and promotional materials; volunteers agreed to bring tables, chairs and storage containers. Members discussed central storage and a single pick-up point for T-shirts to simplify distribution.
Michelle read the promotional copy the committee plans to use for social media and handouts: "Stop by the Friends of Southborough 300 booth at Heritage Day. We're celebrating Southborough's past, present, and future, and we'd love for you to join us... Every visit, massage, or brick for purchase helps support Friends of Southborough 300, a volunteer-led nonprofit raising funds to make our 2027 tricentennial celebration inclusive and memorable for all." The committee asked Michelle to produce an 8½-by-11 flyer (plastic-sleeve-ready) and to finalize a postcard for broader print runs.
Members also discussed online tools: the committee has an email address (southborough300@...) and IT has already registered a URL; however, the committee does not yet have a hosted website. Michelle said she will work with staff and volunteers to create a WordPress site to host event information, a mailing-list sign-up (a "mail to" link) and Bloomerang fundraising pages. The committee asked staff to give web access to the volunteer who will administer the tricentennial email inbox so signups can be transferred to Bloomerang.
The committee reviewed recent event results: at an ice-cream social they sold a small number of bricks and T-shirts and drew sign-up interest; the event generated exposure and a volunteer for a graveyard project. Members emphasized limited new spending when forecast weather is poor and reaffirmed that reimbursements and purchase orders should use the Friends' disbursement protocol described elsewhere in the meeting.
