Landmarks Commission approves Wilbraham storefront changes, requires signage be shifted off center piers

The New York City Landmarks Preservation Commission on Sept. 30, 2025 approved with modifications an application to legalize and revise storefront work at the Wilbraham, a designated individual landmark at 284 Fifth Avenue in Manhattan, voting 8–0 to permit the replacement of display windows, replacement of nonhistoric cladding with a custom glass-fiber reinforced concrete (GFRC) pier, and the installation of channel-mounted signage and interior displays while requiring that signage be shifted so it does not block the building's central piers.

The vote clears work that staff said had been done without LPC permits at the Fifth Avenue and West 30th Street facades and formalizes a revised proposal presented to commissioners. The building, designed by D. and J. Jardine and built in 1888–1890, is a Romanesque Revival apartment-hotel landmark and the changes affect the lowermost storefront base and display windows on both street-facing facades.

Staff presentations said the revised proposal removes previously proposed applied mullions, exposes and paints historic transom windows…