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District communications to highlight stories behind board goals; website upgrade and tagging planned
Summary
Anchorage School District communications staff said they will narrow public reports to 3–5 priority action steps per board goal and increase storytelling — including short videos and podcast segments — and they plan website tagging that could route school-level stories to legislators representing those schools.
Anchorage School District communications staff told the Communications Committee on Thursday they will pivot from lengthy monthly checklists to a more intentional storytelling approach tied to the board’s goals, and that the district’s website is being upgraded to improve tagging and distribution of school-level stories.
Why it matters: Board members said many community funders never step foot in a school; communications staff said better, shorter stories will make board goals and progress easier for taxpayers and families to understand.
MJ Collins, a board member who opened the communications update, said the district is "upgrading our web page" and thanked the board for feedback on areas to fix. Lisa Miller, communications assistant director, described work with…
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