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Virginia Tourism data: Bristol posts strongest visitor‑spending growth among localities after casino opening
Summary
Virginia Tourism Corporation data presented to Bristol City Council showed Bristol’s visitor spending grew sharply in 2024, driven in part by the Hard Rock casino; staff said Bristol led statewide growth in 2024 relative to 2019 and visitor spending totaled about $180 million in 2024.
Dan Roberts, vice president of research and strategy for the Virginia Tourism Corporation, presented state and local tourism data Sept. 23, saying Virginia tourism set record totals in 2024 and that Bristol’s growth has outpaced other localities. “In 2024, Virginia’s tourism industry grew at 5.5 percent,” Roberts told council, and he reported that Bristol’s visitor spending reached about $180 million in 2024. Roberts said that, compared with 2019, Bristol was the fastest‑growing locality for visitor spending across Virginia in 2024, a trend state officials…
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