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Communications proposes refreshed county logo and formal seal; board requests color options
Summary
The county communications team presented a subtle evolution of the official logo, responsive logo sizes for digital use and a redesigned formal seal for official applications; supervisors asked staff for additional color options before returning for final consideration.
James City County communications staff proposed a modest redesign of the county logo to improve legibility on small digital displays and to reintroduce a formal county seal for official documents. Graphic designer Meg Finney said changes are minor — tighter artwork, adjusted alignment and a more legible font for the word "Virginia" — but would allow the logo to scale down for social icons, pens and other small uses.
Seal and responsive logo: The communications team proposed responsive logo versions (full, medium and simplified marks) and introduced a circular seal drawn from earlier county art, updated with the current palette and fonts. Staff suggested the seal be used for formal letterhead, lapel pins and certificates while the logo would remain the public brand for daily communications.
Board feedback: Supervisors generally supported the approach and praised several mockups (including a lapel‑pin rendering). Several board members requested additional color and background options for the seal — specifically alternatives to the gray background so the seal would “pop” when displayed alongside other municipal seals. Staff said they will return with revised color options and refinements; no board vote was required.
