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Visit Williamsburg touts sports center bookings and 250th‑anniversary marketing push
Summary
Visit Williamsburg officials described marketing campaigns for the 250th commemoration and bookings for the Greater Williamsburg Sports & Events Center, and previewed creative assets and projects meant to boost overnight stays and visitor spending.
Visit Williamsburg’s CEO Ed Harris updated the Board of Supervisors on recent tourism and sports marketing work, saying the Historic Triangle’s drive‑market position and an active sports sales program have helped keep hotel tax receipts higher than many leisure markets. Harris highlighted planned marketing tied to the nation’s 250th commemoration and a concerted sales effort for the new Greater Williamsburg Sports & Events Center.
Why it matters: Increased overnight stays and events can boost local restaurants,…
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