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District scoreboard advertising yields first revenue share; $10,000 expected in September
Summary
The district’s partnership with Scoreboard Media produced initial advertising commitments, generating a $10,000 September revenue share and anticipated additional receipts; administration said proceeds will support classroom modernization.
District staff provided the board a first report on the district’s partnership with Scoreboard Media to solicit and manage advertising on four athletic/video boards. Scoreboard Media handles sales, creative and scheduling and the district receives a 50% revenue share under the agreement. Administrators reported a three‑year premier commitment from Woody Buick (year one $20,000; years two and three $17,500), three‑year commitments from William Brennan Dental and Big Red’s Pig Party, and a slate of one‑year advertisers (Illinois Bone and Joint, Raising Cane’s, ABT Electronics, Culver’s, Jeff’s Bagel Run and Patty Wardlow Realty) already running on the boards. The district expects to receive $10,000 in September (its 50% share) and an anticipated $12,500 in March; staff also noted roughly $16,000 in potential additional receipts from pending leads. Officials said the revenue will be directed to modernizing learning environments.
